Top 20 Pharma Selects Epista for Global Customer Data Transformation Ahead of Veeva Vault CRM Migration

Epista Life Sciences, a global leader in life science consulting, today announced a multi-year strategic partnership with a top 20 global pharmaceutical company to lead a large-scale transformation of its customer data landscape. As a foundational step in the company’s transition to Veeva Vault CRM, Epista is supporting the global rollout of Veeva Network and OpenData to enable a robust Customer Master Data Management (CMDM) capability.

This marks Epista’s largest Commercial and Medical engagement to date and a significant milestone in the company’s strategic expansion across the Commercial value chain. Working in collaboration with Veeva Systems, Fusion Consulting, and internal client teams, Epista is providing end-to-end support for CMDM readiness—ensuring trusted, compliant, and scalable customer data to power future Commercial success.

The scope includes implementation support for Veeva Network and OpenData, data cleansing, matching and migration activities, integration design between CMDM and CRM systems, strategic business analysis, requirements documentation, and comprehensive change and training enablement. “We’re proud to support this industry-leading transformation,” says Stacy Payne, VP of Commercial & Medical Excellence at Epista Life Sciences and continues:

“This is about more than system implementation—it’s about empowering our client with trusted, compliant, and scalable customer data. That data is the engine of modern Commercial excellence. By partnering closely across business and IT, we’re helping our client unlock long-term value, one region at a time.”

The global program represents one of the largest CRM migrations in the industry, spanning multiple business units and geographies, with Epista serving as

a strategic partner across both business and technical domains. Drawing on deep experience in Veeva Network, OpenData, and CRM, the team brings a unique blend of strategic advisory, data stewardship, and regulatory expertise to ensure fit-for-purpose execution in a complex, fast-moving environment.

“This engagement signals the continued evolution of Epista as a trusted transformation partner—not only in Clinical, Regulatory and Quality, but across the full Commercial and Medical value chain,”

says Flemming Kjoller, Chief Growth Officer at Epista Life Sciences.

“Our ability to bridge the gap between strategy and execution in regulated environments is what makes us different. We’re proud to be guiding our client through one of their most significant Commercial initiatives to date.”

By delivering strong data foundations, aligned cross-functional execution, and top tier delivery, Epista is enabling a smoother transition to Vault CRM while laying the groundwork for future innovations across the Commercial landscape. As a Preferred Services Partner for Veeva’s Commercial Cloud and associated Vault products, Epista reinforces its role as a go-to partner for large-scale, cross-functional initiatives in life sciences, where data integrity, system integration, and regulatory alignment are critical to success.  

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