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A fairy tale about marketing automation and content delivery

Content is King!
A sentence every marketeer is familiar with and would probably agree to. In the Life Science industry this is not different. But if content really is king, why are we then paying imperial fees to produce and process it and treat it like a vagabond when we use and deliver?

So let´s discuss how we can change this and make content King again in the right way.

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Christian Passarge
VP Commercial & Medical Excellence
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